Genpact Acquires Digital Consultancy Rightpoint
Rightpoint, founded in 2007, has positioned itself as an authority on customer experience, serving more than 250 Fortune 1000 companies. The company was backed by private equity firm Stella Point Capital since 2015. Rightpoint has five core solution areas, including customer experience and engagement, commerce, digital products, digital workplace, and digital operations.
Genpact says the acquisition combines its deep process, domain, and digital expertise with Rightpoint’s ability to create impactful experiences – for both customers and employees. Genpact’s global reach and client base will help fuel Rightpoint’s continued expansion, as it focuses on growth, which will also include expanding core offerings, the company said.
Genpact Acquires Rightpoint: Executive Perspectives
Tiger Tyagarajan, president and CEO, Genpact, commented on the deal:
“To compete in a digital-first world, drive better outcomes, and unlock new business models, businesses must be able to drive transformation throughout an organization – from customer experience through to operational processes. In the next two years, the fusion of experience innovation and process innovation will become ‘table-stakes’ as organizations look to reposition themselves in the market. I am very excited to have Ross and the very talented Rightpoint team join Genpact as we together help transform our clients’ businesses in this experience economy.”
Ross Freedman, CEO, Rightpoint, also commented:
“We have always believed that every company is either a technology company today or will need to reinvent themselves to become one tomorrow. To thrive in the experience economy, organizations must successfully redesign and transform all aspects of their business – from the front office to the back office. Joining Genpact allows us to realize our vision of helping clients succeed at the speed of innovation.”
Freedman will continue as CEO of the Rightppoint business, Genpact said.
Genpact has a history of investing in experience expertise through acquisition. In 2017, the firm bought TandemSeven, an experience consultancy.