Capgemini Acquires London Design and UX Agency Rufus Leonard

Global IT services and consulting firm Capgemini has acquired Rufus Leonard, a London-based brand design and experience agency. Financial terms of the deal were not disclosed.

This is technology M&A deal number 536 that ChannelE2E has covered so far in 2022. See more than 1,000 technology M&A deals involving MSPs, MSSPs & IT service providers listed here.

Headquartered in London, Rufus Leonard is a 70-person agency specializing in user experience and design. Its client base includes World Wildlife Fund (WWF) and AXA UK, among others, the firm said. Rufus Leonard’s creative design expertise will bolster the human-centered design services of frog, which is part of Capgemini Invent. The Rufus Leonard team will become part of frog in the UK, according to Capgemini.

Capgemini has around 340,000 team members in more than 50 countries and offers professional IT services and strategy consulting in design, operations, cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported global revenues of €18 billion in 2021.

Capgemini Acquires Rufus Leonard: ‘A Natural Fit’

Cyril Garcia, CEO, Capgemini Invent

Neil Svensen, CEO, Rufus Leonard

Cyril Garcia, CEO of Capgemini Invent and group executive board member, commented on the news:

“Clients are looking to embrace digital opportunities and continually re-invent themselves for true, long-lasting value and impact. Rufus Leonard’s specialism in harnessing technology and design to enhance a brand’s promise will augment our frog offerings in the UK. Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the Group.”

Neil Svensen, chairman and founder of Rufus Leonard, added:

“Capgemini’s global scale and reach will bring incredible value to our clients. Our people will also benefit in terms of their personal development and career opportunities. We are excited by the Group’s approach to incorporating data into its customer centric design services, as well as its highly complementary culture and client base.”

About Capgemini

Capgemini is no stranger to M&A. In May 2022, Capgemini acquired Chappius Halder, a financial services consulting firm. In October 2021, Capgemini acquired VariQ to expand its reach in the U.S. federal government space. Capgemini also acquired Microsoft Azure cloud partner Empired Limited and Australian SAP partner Acclimation in 2021.

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