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AppDynamics Files IPO Prospectus: Stock Symbol APPD

AppDynamics has filed an IPO prospectus ahead of a potential initial public offering, with a potential stock symbol of APPD. Here are 10 facts and statements from the AppDynamics IPO prospectus, otherwise known as an S1 form filing, along with ChannelE2E and industry perspectives.

1. Target Market: AppDynamics is best known for application performance monitoring (APM) across public, private and hybrid clouds. ChannelE2E says: The company competes fiercely against Dynatrace, New Relic and other APM vendors. The company recently landed in Gartner’s Magic Quadrant for Application Performance Monitoring (APM).

2. Customers and Partners: AppDynamics targets midsize to large organizations worldwide — particularly global 2000 companies — “through our direct sales efforts as well as a network of distributors, resellers and managed service providers.” As of October 31, 2016, the company had roughly 1,975 customers, including more than 275 of the Global 2000, located in over 50 countries across every major industry, the filing said.

3. AppDynamics Revenues: For the nine months ended Oct. 31, 2016, revenues were $158.4 million — up from $102.7 million for the corresponding nine months in 2015, the filing said.

4. AppDynamics Profits: For the nine months ended Oct. 31, 2016, the company had a net loss of $95 million — compared to a net loss of $92.4 million for the corresponding nine months in 2015, the filing said.

5. Key Products: AppDynamics offers three different editions of its its applications: Peak, Pro and Lite. According to the filing:

  • The Pro edition provides customers with the full functionality of our three key applications, Application Performance Management, End-User Monitoring and Infrastructure Visibility.
  • The Peak edition combines the Pro edition capabilities with our Business iQ, real-time business monitoring capabilities and other enhanced features and functionalities.
  • The Lite edition is a limited, free version that can be accessed and downloaded from the company’s website.

6. Partner Program: AppDynamics began to accelerate its channel partner program in 2015, as ChannelE2E reported at the time.

7. Competing for Partners, Customers: AppDynamics and New Relic hosted competing conferences in November 2016, essentially competing for the hearts and minds of IT managers, partners and customers the very same week.

8. RMM Meets APM?: Traditional MSP management tools — like remote monitoring and management (RMM) software — could wind up converging or competing with APM, ChannelE2E believes.

9. Funding So Far: AppDynamics has raised over $300 million in funding over the past 8 years and its largest shareholders at the time of the offering are Greylock Partners and Lightspeed Venture Partners, which each own 20.8% of the company, according to TechCrunch. AppDynamics’ last known private market valuation stood at $1.9 billion, TechCrunch reported.

10. Target IPO Money: AppDynamics hopes to raise roughly $100 million from the IPO, according to the filing.

ChannelE2E will track the potential AppDynamics IPO as more news becomes available.

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