Accenture Acquires Customer Experience (CX) Consultancy Experity
This is technology M&A deal number 604 that ChannelE2E has covered so far in 2021.
- See all technology M&A deals for 2021 and 2020 listed here.
- See all Accenture acquisitions listed here.
Accenture Buys Experity: About the Seller
Experity, founded in 2003, offers consulting, implementation, support and other services for cloud-based platforms in segments like consumer goods and natural resources, the seller says. The company’s expertise spans commerce, marketing, content and data. Key strategic partnerships include Adobe, Microsoft, Oracle, Salesforce and SAP. Experity’s 420 employees will tuck into the Accenture Interactive team in Brazil.
In a prepared statement about the deal, Cristiano Dencker, Accenture Interactive lead for Latin America, said:
“Experity will solidify and scale our market capabilities in driving experience-led transformation. The company will bring strong leadership and expertise with key ecosystem partners, which helps us continue to deliver exemplary services in commerce, marketing, content and data for clients in Latin America.”
Experity co-founder Daniel Huallem added:
“Experity is the go-to partner for clients looking for the agility and technology to build leading customer experiences. Joining forces with Accenture Interactive will give us a wider canvas to deliver the transformation that our customers have come to expect in terms of personalized and intelligent experiences anywhere, anytime.”
Accenture Acquisitions: Beyond Traditional IT Consulting
Accenture remains active on the M&A front. The global IT consulting firm acquires dozens of companies each year. Most of the deals involve cloud services, cybersecurity, digital transformation, data and analytics, and ad agencies. MSSPs and MSPs are also frequent buyout targets.