Acacia Group Acquires SAP, Oracle, Salesforce Partner The Baer Group
Private equity firm The Acacia Group has acquired technology consulting and services company The Baer Group, an SAP partner that has extended into the Oracle and Salesforce ecosystems. Financial terms of the deal were not disclosed.
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The Baer Group: Business Background
Founded in 1997 and headquartered in Atlanta, Georgia, the Baer Group is an SAP, Oracle and Salesforce partner. The company’s clients include Fortune 500 companies in a variety of sectors including life sciences, consumer products and retail. Baer specializes in enterprise resource planning (ERP), cloud integration and data transformation. It also works closely with federal systems integrators to support U.S. government programs.
The deal fits into Acacia’s strategy to build businesses that can provide digital transformation services to government and commercial organizations. The Baer Group will form a new platform business within Acacia’s portfolio, the firm said.
The acquisition follows Acacia’s 2020 acquisition of TradeHelm, a nearshore software development business based in Argentina.
The Acacia Group’s Latest Acquisition
Craig Dawson, co-founder and partner with Acacia, commented:
“Global demand for the best technical talent is at an all-time high and will only continue to grow. The team at Baer, who are exceptionally well regarded by their clients, oversees an expansive network of consultants and developers highly skilled in enabling clients to exploit the full commercial and mission potential of digital transformation. We see immediate opportunities for Baer to support the clients of current Acacia companies with their demand for skilled technical talent. We will also invest in expanding the scale and breadth of Baer’s network of talent to grow its current blue-chip customer base. Baer has a bright future as part of the Acacia family. We’re delighted to welcome them to the team.”
Peter Aaron, president of The Baer Group, said:
“As a new platform within the Acacia portfolio, we’re creating new possibilities for our company and new opportunities for our people. Together we have ambitious plans that will enable us to grow in scale and boost our value to clients. We will be expanding and diversifying our technical capabilities and product partnerships, growing our team, and strengthening our ability to deliver on an international scale. Acacia shares our commitment to building teams of highly skilled and motivated people around a culture of innovation. That shared philosophy will serve us well as we continue to grow Baer as a destination employer for the best talent in the industry.”
7 Mile Advisors served as exclusive advisors to The Baer Group for this transaction.