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Five Myths About Transitioning to MSP Operation

Resellers that make the move to an MSP business model are great examples of the proverbial win-win proposition; newly-transitioned MSPs gain a predictable, recurring revenue stream as well as deeper engagement with their clients and reinforcement of a trusted advisor relationship with them (which translates into more business opportunities). And clients get peace of mind from knowing they have eliminated the cost and hassle of managing their own IT services—MSPs give them greater uptime, more end-user productivity and straightforward billing with a clear and consistent per-user monthly fee.

To be sure, if you’re a VAR that wants to become an MSP, you can run into a few bumps in the road. Some challenges may involve logistics and timing, while others relate to licensing and other costs. But it’s important to understand that these barriers can be minimized with the right software solutions, and that you shouldn’t delay or abandon your MSP transition due to some common myths that surround adoption of the MSP business model. 5

Myth 1: Migrating clients must be a costly, time-consuming process

Webroot’s self-administered licensing, using dynamic parent/child keycodes, makes it easy for you to add seats as you transition clients to managed services; this puts you in control of your MSP expansion, with no hassles or delays waiting for your vendor to issue new licenses.

Myth 2: Transitions between software solutions must be rigidly scheduled

With no need for local hardware deployment and using only a small, non-conflicting agent, Webroot lets you rapidly move end-users to a managed solution without interrupting the end user’s protection. This compatibility allows your clients to continue using their existing AV solution along with Webroot until the legacy solution’s license expires.

Myth 3: Upfront license purchases must be prohibitively expensive

Webroot’s low-risk monthly billing and invoicing includes the ability to true-up; this ensures you only pay for licenses you actually use, and eliminates any concerns that you will become financially overcommitted by buying licenses you don’t yet require.

Myth 4: Integration with RMMs must be incomplete and unpredictable

Webroot’s ongoing commitment to tight integration with leading RMM platforms enables you to consolidate management of endpoint security functions in a single centralized console; you’ll significantly cut the time your technicians spend on managing client endpoints, and you’ll deliver superior threat protection.

Myth 5: Maintaining client-specific policies must be complicated

Webroot’s global policy creation enables quick deployment and configuration across all clients; this feature becomes increasingly useful as your client base expands and the need to create customized policies grows.

Moving to an MSP business model can open up a vast range of new business opportunities for resellers, and you shouldn’t let any myths about the challenges of making this change slow you down. Specifically designed for MSPs and VARs transitioning to managed services, Webroot incorporates a comprehensive suite of features and capabilities that help ensure your transition to MSP operation is as seamless and efficient as possible.

Want to find out if Webroot has what it takes to protect your clients? See for yourself with a no-risk FREE trial. You don’t even have to uninstall existing security.

Want to learn more about how Webroot partners with MSPs and resellers to delight customers, lower costs, and boost profits? Read more.

Webroot offers cloud-based, real-time internet threat detection solutions for MSPs and their customers. Read all Webroot guest blogs here.

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