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Using Cybersecurity Risk Assessments to Close MSP Deals

Author: Chris Wiser, CEO, 7-Figure MSP

Are you using risk to close deals? If not – you should be. With most companies working temporarily remote and many choosing to indefinitely, cyber threats are at an all-time high. As a business owner, it is your responsibility to mitigate risk and protect your clients and employees. The last thing anyone wants is for their business to take a hit, whether it be a hit to their bank account or their reputation. Cybersecurity risk assessments are a sure way to determine if a business is at risk for an attack, and how it could impact them. They are also a GREAT way to get your foot in the door and show the value you provide for businesses.

(Remember: IT is NOT a commodity – it’s an essential.)

What is a Cybersecurity Risk Assessment?

Cybersecurity risk assessments prepare businesses for the worst-case scenario situation. Taking a proactive approach can help defend your business against unwanted data breaches and more.

The goals of a cybersecurity risk assessment are as follows:

  1. Identify your biggest threats and where they originate
  2. Recognize any vulnerabilities that may have been overlooked
  3. Determine where an attack may occur, if there is one
  4. Develop a game plan for sufficiently responding to an attack

How Do You Perform One?

You’ll want to begin by taking note of all your assets, how you’re protecting them, who has access to them, and what your current plan consists of if there is a security breach. Gather all your businesses information and decide what is minor and what is major. Once you have them all laid out, prioritize what is most valuable to your clients. Then you can work on identifying threats and vulnerabilities. This can be done by running software security analyses, for example. Finally, figure out if your business is at risk for a cyberattack and what actions you can take to prevent them.

Why Are They Important?

Maybe you already know why it’s important to run cybersecurity risk assessments, but your prospective or even current clients probably don’t. But, did you know that it’s possible to sell $10,000/month MSP deals? Cybersecurity risk assessments offer you this opportunity by:

  • Educating clients on the benefits of performing them
  • Gaining the confidence of prospective clients
  • Reducing the liability of your MSP

Learn more about how cybersecurity risk management assessment can help you close MSP deals by attending our next sales strategy call!


Author Chris Wiser is CEO at 7-Figure MSP. Read more guest blogs from 7-Figure MSP here.

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