What Customers Really Want From Security

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Neville Letzerich, VP and chief marketing officer, Cisco Systems

What is it that customers truly want from their security? Is it simplicity? Robust protection? Agility and flexibility? Yes! In today’s uncertain world where new challenges are being thrown at IT teams each day, security must meet many diverse needs. At the end of the day, it’s about keeping the entire business resilient despite the chaos of the cyber world.  

As hybrid work, the move to the cloud, and increasingly insidious threats all converge to create layers of complexity, security teams must be extra vigilant and ready for what’s next. They need a comprehensive, integrated security system whose various components share information and work together to pinpoint attacks and minimize organizational impact — without introducing undue friction.

With businesses, networks, clouds and devices becoming so interconnected, delivering next-level security to match the future of work is a formidable undertaking — one that few vendors are positioned to tackle. But thanks to our nearly 40-year heritage of providing and protecting a vast amount of the world’s networking infrastructure, Cisco is up for the challenge.

How Cisco secures your resilience 

Delivering security that is simple, powerful and resilient is something we’ve been executing on for years, yet it’s never been more critical than it is at this very moment. The month of June has afforded us the perfect opportunity to showcase exactly how we plan to keep our customers cyber resilient both now and in the future.

During the RSA Conference and Cisco Live, we announced our strategic plan for the Cisco Security Cloud, a global, cloud-delivered, integrated platform that secures and connects organizations of any shape and size. As we continue to move towards the Cisco Security Cloud vision, we recently unveiled several advancements in our portfolio across SASE, XDR and zero trust.

You can read our news announcement to learn more about security resilience and how we’re delivering it. But more important than the ‘how’ is the ‘why.’ Why Cisco? What makes us uniquely positioned to secure your resilience?

Why Cisco? 

As I mentioned, our customers have trusted us with their networks for nearly four decades. Currently, 80 percent of the world’s internet traffic travels through Cisco infrastructure — so we have a pretty good handle on what’s going on out there. From a security standpoint alone, we have over 300,000 customers around the globe, including 100% of the Fortune 100.

As a leader in both networking and security, the breadth and depth of our solutions is unmatched. While other vendors are just beginning to join networking with security, we’ve been doing it for years. And yet, we’re continually finding ways to simplify our robust solutions for a streamlined user experience — no matter the size of your organization, where your employees work, or whether your applications are on-premises, in the cloud, or both.

In addition to unparalleled infrastructure and expertise, our open, cloud-native architecture allows you to integrate with a wide range of third-party security and technology solutions for more seamless threat defense. This includes the major cloud vendors, enabling you to secure a multi-cloud environment without getting locked in with just one public cloud provider.

Additionally, all of our solutions are backed by Cisco Talos, one of the largest commercial threat intelligence teams in the world. Combined with in-depth visibility from our Cisco Secure technologies, Talos’ extensive insight into the threat landscape leads to rapid, highly effective detection and response.

Customer insights into the “new normal” 

Even more crucial than what we have to say is what we have heard from our customers surrounding the “new normal” for security. “I think what the security industry could use right now is a real business outcome-oriented viewpoint,” said Tom Doughty, vice president and CISO at Prudential Financial. “Meaning, what are the strategic business outcomes you’re trying to enable? Cisco can help security teams be more aligned to our business and more resilient by allowing us to see at a granular level what’s happening in our environment, especially in an extended network.”

For the law firm of George Sink, P.A., the demands of supporting hybrid work accelerated the company’s move to the cloud. The firm is now using Cisco’s new, turnkey SASE solution to securely serve its clients under any circumstance — be it a pandemic or a hurricane. According to the firm’s CIO, Timothy Mullen, “The ability to…re-establish connectivity in another region almost immediately, with my small IT team, is unheard of and a game-changing experience.”

From financial to legal transactions, and much more, we can secure it all with our open, integrated protection platform and unwavering focus on resilience. We even had the honor of securing the Super Bowl earlier this year, helping to safeguard mission-critical gameday operations. 

“The Super Bowl and events of that magnitude require a humongous orchestration of interconnectedness, not only from a technology perspective but also a people standpoint,” said NFL Chief Information Security Officer, Tomás Maldonado. “What we’re trying to do is slow down the bad actors and make it more difficult for them to attack us and impact what’s happening on the field. But at the same time, we also have to look beyond the field and think about all the various parts of our business that could be affected by an attack — recognizing that our risk factors are always changing.”


Neville Letzerich is VP and chief marketing officer, Cisco Systems. Read more Cisco guest blogs here. Regularly contributed guest blogs are part of ChannelE2E’s sponsorship program.

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