Without a doubt, you’ve noticed a bunch of changes in customer behavior working at a managed services provider (MSP) over the past couple of years.
For instance, many of your customers have been moving to a hybrid work model, resulting in perimeter-based security going to the wayside in favor of identity management and endpoint security, all of which is an accurate assessment of today’s ever-evolving cybersecurity landscape.
But there’s a single change in customer behavior you must accept before the rest — and that’s the proliferation of Apple endpoints in the workplace and how that plays into a customer’s comprehensive cybersecurity strategy.
Sounds like something you’ve been disregarding, doesn’t it? You’re not alone!
Addigy Innovate 2022: Join Us
To provide MSPs with solutions to the Apple endpoint challenges previously mentioned, Addigy, the only cloud-based, multi-tenant Apple device management software that makes it easy for MSPs to monitor and manage employees’ Mac, iPad, and iPhone devices from a single location, is holding Addigy Innovate 2022, the company’s annual conference, on February 22-23, 2022.
Addigy Innovate's theme this year is “Secure Your Endpoints. Scale Your Business. Strengthen Your Relationships.” The two-day virtual event will have:
- A keynote address by Jason Dettbarn, founder and CEO of Addigy;
- product presentations highlighting brand-new features to help you better manage Apple devices;
- live workshops;
- insights from Ralph Echemendia, The Ethical Hacker, a cybersecurity specialist, on how IT professionals should deal with security breaches;
- expert panel discussions; and
- a live Q&A with the Addigy leadership team.
Addigy is expecting at least 750 attendees at this year’s Addigy Innovate, up 50 percent from 2021. Those interested can register to attend for free at addigy.com/innovate-2022/. The first 150 people who register will receive an exclusive event t-shirt.
Here’s the thing: Ignoring Apple devices in the workplace is no longer an option.
Apple’s renewed focus on the MacBook Pro line and business users provides MSPs with many more opportunities to generate monthly recurring revenue (MRR) in 2022. More Apple endpoints in the workplace in the new year means someone’s going to have to not only manage, but also secure them.
Why not be that person?
Author Amy Carr is senior director of marketing at Addigy. Read more Addigy guest blogs here. Regularly contributed guest blogs are part of ChannelE2E’s sponsorship program.
