BizEquity and Equifax (NYSE: EFX) are partnering to build a small business valuation tool. It's designed to help financial professionals to prospect more effectively, and small business owners to better understand their business' worth (i.e., valuation).Under terms of the agreement, Equifax will license certain data assets to BizEquity. The information, containing financial and business details of some 80 million companies, will allow BizEquity to pre-value over 71 million private businesses, the companies claim.The net result: BizEquity says the new valuation service will help provide financial professionals with:prospecting intelligence and lead engagement; key business contact details; innovative big data analytics; a reliable and viable technology platform; and the ability to build stronger client relationships. The big questions: We don't know when BizEquity will actually launch the tool. Nor do we know just how "accurate" the small business data will be. And as the old saying goes: Bad data in, bad data out.
Mergers and Acquisitions, Sales and marketing, Mergers and Acquisitions
BizEquity, Equifax Build Small Business Valuation Tool

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