Mergers and Acquisitions, IT management, Enterprise, Mergers and Acquisitions, Content

Accenture Acquires Customer Experience (CX) Consultancy Experity


Accenture has acquired Experity, a cloud-focused customer experience and digital commerce platform provider based in Sao Paulo, Brazil. Financial terms of the deal were not disclosed.

This is technology M&A deal number 604 that ChannelE2E has covered so far in 2021.

Accenture Buys Experity: About the Seller

Experity, founded in 2003, offers consulting, implementation, support and other services for cloud-based platforms in segments like consumer goods and natural resources, the seller says. The company's expertise spans commerce, marketing, content and data. Key strategic partnerships include Adobe, Microsoft, Oracle, Salesforce and SAP. Experity's 420 employees will tuck into the Accenture Interactive team in Brazil.

Cristiano Dencker, Accenture Interactive lead, Brazil
Cristiano Dencker, Accenture Interactive lead, Latin America
Daniel Huallem, founder, Experity

In a prepared statement about the deal, Cristiano Dencker, Accenture Interactive lead for Latin America, said:

“Experity will solidify and scale our market capabilities in driving experience-led transformation. The company will bring strong leadership and expertise with key ecosystem partners, which helps us continue to deliver exemplary services in commerce, marketing, content and data for clients in Latin America.”

Experity co-founder Daniel Huallem added:

“Experity is the go-to partner for clients looking for the agility and technology to build leading customer experiences. Joining forces with Accenture Interactive will give us a wider canvas to deliver the transformation that our customers have come to expect in terms of personalized and intelligent experiences anywhere, anytime.”

Accenture Acquisitions: Beyond Traditional IT Consulting

Accenture remains active on the M&A front. The global IT consulting firm acquires dozens of companies each year. Most of the deals involve cloud services, cybersecurity, digital transformation, data and analytics, and ad agencies. MSSPs and MSPs are also frequent buyout targets.

You can see ChannelE2E’s full list of Accenture acquisitions here.