BitTitan Hires Former Dell EMC Exec To Head Global Marketing Strategy
Pam Cory, a former Dell EMC executive, has joined BitTitan as VP of marketing. The move comes at a key time for BitTitan, which makes a range of business- and cloud-enablement solutions for MSPs.
Cory will lead all product, brand, and channel marketing, while driving strategy around demand generation, business development, and media relations for the company’s flagship MSPComplete and MigrationWiz platforms.
Cory brings more than 15 years’ experience developing global go-to-market and digital campaign strategies, the company asserts. Until recently, sh was head of marketing for Dell EMC’s Emerging Technologies division, where she oversaw customer retention, focusing on big data, Internet of Things, and analytics.
Before that, she worked in various marketing capacities for ProQuest and NetMotion Wireless, helming teams of up to 100 people. According to the company, Cory’s experience “spans acquisitions, divestitures, IPOs, P&L ownership, and channel strategy.”
While BitTitan works with a growing base of MSPs, the company also did a reset of sorts in 2017, cutting about 15 percent of its workforce (or about 30 people) at the time.
BitTitan launched in 2007 and raised about $15 million in VC funding in 2016. The company carved a successful niche for itself empowering MSPs to offer Office 365 and other cloud services. More recently, the company has promoted automated runbooks and best-practices for MSPs.