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Channel Partner Programs

ChannelE2E offers news and trends on channel partner programs for CSPs, MSPs, VARs, ISVs and technology partners in the IT channel.

StorageCraft Hires ConnectWise Veteran Jeannine Edwards

StorageCraft hires ConnectWise & Xcellerate veteran Jeannine Edwards as senior director of channel marketing. Her career move comes as StorageCraft continues a business continuity and data management push involving VARs and MSPs worldwide.

Aon, HP Blend Device as a Service, Backup, Cybersecurity and Insurance

Aon and HP Inc. are partnering to promote blended business continuity, disaster recovery, IT security and cyber risk management services. The effort involves HP Device as a Service (DaaS) initiatives.

Veritas Unveils Overhauled Data Protection Partner Program

Veritas Technologies is doubling down on its partner investment with the launch of its revamped partner program today. Channel Chief Barbara Spicek explains the strategy.

Microsoft Veteran Jenni Flinders Leads VMware Worldwide Channels

VMware hires Microsoft veteran Jenni Flinders as VP, Worldwide Channels — a major move that brings deep cloud solutions provider (CSP) partner experience to VMware.

SAP Small, Midmarket Cloud Software Gains Partner-Packaged Solutions

SAP partner-packaged solutions aim to deliver predictable small & midsize enterprise (SME) partner revenues, while speeding migrations from on-premises ERP to cloud suites.

Memo to Vendors: You Can Share the Love Without Playing Favorites

As you ask your Partners to promote your business and solutions, they are looking to the Vendors who are also going to benefit their businesses. For many companies the concept of featuring business partners in blogs and sharing, liking and commenting on their social posts, across networks is a given. However, when Vendors participate in these […]

Humble IBM Successfully Engages MSPs, Pursues ISV Partners

Think you know IBM? Think again. A strikingly different company emerges at IBM’s Think & PartnerWorld 2018 conferences. GM John Teltsch sets the tone. MSPs catch on & embrace Watson. Are cloud ISVs next? Here’s ChannelE2E’s progress report.

IBM Think, PartnerWorld 2018 Live Blog: Cloud, Security and Cognitive Computing Updates

IBM Think and PartnerWorld 2018 keynote recaps and interviews pinpointing partner incentives plus cloud, security, cognitive computing and Watson moves.

Cloud Services: Channel Partners See Revenue, Customer Growth

Cloud services partners generate per customer and quarterly revenue growth, expanded new customer acquisition, and improved customer retention, StorageCraft survey reveals.

Dropbox IPO, Salesforce Alliance: Empowering Cloud Channel Partners?

Will Dropbox IPO & Salesforce investment fuel cloud services alliances and channel partner program? Clues from Dropbox (DBX) SEC filing and rivals like Box, Datto Autotask Workplace & eFolder Anchor.