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Channel Partner Programs

ChannelE2E offers news and trends on channel partner programs for CSPs, MSPs, VARs, ISVs and technology partners in the IT channel.

Partner Relationship Management: Impact Raises $75 Million

Impact, which develops a partnership automation platform, raises $75 million for organic growth & potential acquisitions. Forrester’s Jay McBain explains why partner engagements remain critical.

Channel Data Is A Competitive Differentiator

Winning in the channel requires data-driven program innovation. Forrester Research’s Jay McBain explains why.

Zix CEO Reveals Top 4 Cloud Email Security Priorities for 2019

Zix Corp., the cloud-based email security company that acquired AppRiver, has four big priories for 2019, CEO David Wagner says. Yes, MSPs are on the list.

Zix Completes AppRiver Acquisition: Cloud Security Provider’s Next Moves

Zix completes AppRiver acquisition. Among CEO David Wagner’s top priorities for the cloud-based security provider: Accelerating growth through channel partners.

Zendesk Building Global Systems Integrator Relationships

Zendesk’s omnichannel customer support software push will increasingly leverage partners & global systems integrators, CFO Elana Gomez says.

Veeam Boosts Partner Program Ahead of VeeamOn 2019 Conference

Veeam bolsters North American ProPartner program with training, marketing and financial perks. But competition from cloud backup, disaster recovery & data protection rivals will intensify.

Netsurion: One Business, At Least Three MSP Opportunities

Netsurion, an MSP-friendly technology company, focuses its corporate brand and associated solutions around (1) Secure Connectivity, (2) Threat Protection and (3) Compliance Readiness.

Zendesk Hires Oracle Cloud Veteran for Partner Program Push

Zendesk hires Oracle Cloud veteran Jeff Porter as director of partner programs. It’s a key channel move for the IT service management (ITSM), help desk & CRM software company.

Pure Storage Partners Gain Amazon AWS Hybrid Cloud Services Opportunity

Pure Storage gains partner momentum, and a new Amazon Web Services (AWS) hybrid cloud solution will unlock additional partner opportunities, Pure CEO Charlie Giancarlo asserts.

Cisco Systems Small Business Partner Push Accelerates

Cisco Systems launches small businss partner program enhancements. Partnerships with ConnectWise & IT Glue reinforce SMB- and MSP-friendly channel strategy.