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Channel Partner Programs

ChannelE2E offers news and trends on channel partner programs for CSPs, MSPs, VARs, ISVs and technology partners in the IT channel.

Cloud Services: Channel Partners See Revenue, Customer Growth

Cloud services partners generate per customer and quarterly revenue growth, expanded new customer acquisition, and improved customer retention, StorageCraft survey reveals.

Dropbox IPO, Salesforce Alliance: Empowering Cloud Channel Partners?

Will Dropbox IPO & Salesforce investment fuel cloud services alliances and channel partner program? Clues from Dropbox (DBX) SEC filing and rivals like Box, Datto Autotask Workplace & eFolder Anchor.

Acronis Backup, Google Cloud Platform Integration: Will MSPs Plug In?

Acronis backup & disaster recovery (BDR) integrates with Google Cloud Platform, giving partners another data protection option for customer assets.

Talla’s BotChain Launches AI Bot Software Partner Program

Talla’s BotChain, an artificial intelligence (AI) platform for managing multiple enterprise software bots, recently unveiled a partner program.

Office Depot Sees CompuCom Progress, BizBox Synergies for 2018

Office Depot’s CompuCom business will be flat for 2018. Still, that’s real progress. Plus, BizBox synergies with managed IT services are on the way. Details from today’s Q4 2017 earnings call.

Channel Partner Program Development: There Is No Secret Sauce

Which types of channel partner program enhancements generate the best gains for vendors? Channel Maven Consulting’s Heather Margolis shares some clues.


BitTitan Hires Former Dell EMC Exec To Head Global Marketing Strategy

Dell EMC veteran Pam Cory now leads global marketing at BitTitan, which develops an IT services automation platform for MSPs embracing cloud services.

Vation Ventures Gives Partners Prime Seat At Innovation Table

The Vation Innovation Platform (VIP) is an emerging digital community for VARs, distributors, venture capitalists, startups, OEMs, technology companies and go-to-market influencers.

Handshake Partnership Deal

Continuum, ConnectWise Find Common MSP, IT Services Provider Ground

Even as they compete, Continuum & ConnectWise will cooperate on the MSP & IT services provider conference front, CEOs Michael George & Arnie Bellini confirm to ChannelE2E.

Four Secrets to Effective Channel Partner Recruitment

Every channel partner ecosystem has some unique nuances. But follow these four best practices for new partner recruitment, according to Channel Maven Consulting’s Heather K. Margolis.