Cloud Services Brokerage Company List: Where Are They Now?

Rewind to 2012 or so. At the time, I was starting to track the emerging cloud services brokerage (CSB) market. In some circles, many folks thought VARs, MSPs and perhaps IT distributors would potentially evolve into CSBs.

But what exactly are CSBs — and what happened to early movers — the market pioneers?

First, you’ve got to understand what a CSB is (or was). Generally speaking, Gartner says a cloud services brokerage offers one to three capabilities — such as:

  • Cloud Service Intermediation, such as identity or access management capabilities.
  • Cloud Service Aggregation, bringing together multiple services in a secure, interoperable way.
  • Cloud Service Arbitrage, offering customers a list of multiple services from which they can select.

Cloud Services Brokerages (aka Cloud Brokers) List

By late 2012, I was tracking two dozen or so CSBs. Here’s a look back at CSBs I was watching at the time… and how they position themselves in 2016 — if they even exist as businesses anymore…

1. Appirio: The company continues to offer integration services for Google Apps, WorkDay and more. Back in 2012, the company descriptor mentioned brokerage capabilities. Today, the word is no longer used. Instead, the company evangelizes crowdsourcing and pre-built solution accelerators.

2. Avnet Cloud Marketplace: The value-added distributor used the brokerage term here and there back in the day. But take a closer look today and the SEO screams out something more. As Avnet puts it: The company’s cloud marketplace is “more than just a brokerage platform.”

3. AWS Marketplace: Still around but rarely called an “aggregator” these days.

4. BlueWolf (acquired): Known as a cloud aggregator in 2012, acquired by IBM in 2016 mainly for its consulting services.

5. Cloud Compare: Claimed to be Ireland’s first CSB in 2012 or so. We tried to check in with the company but can’t find any updates.

6. CloudMore: Still positioning itself as a cloud aggregator as of late 2015, though we haven’t seen any 2016 updates. CloudMore offers these 31 reasons for cloud aggregation in the IT channel.

7. Cloud Nation (acquired): Originally a cloud solutions aggregator focused on SMB resellers. The business was later sold and now largely focuses on desktop as a service (DaaS).

8. Clouditalia: The telco leveraged Cordys software to launch a CSB platform around 2012. But we haven’t been able to confirm the company’s current status.

9. Cloud Sherpas (acquired): The company claimed in 2013 to be the world’s top CSB providing Google Apps, and ServiceNow brokerage services. Ultimately became better known as a consulting firm acquired by Accenture.

10. Comcast Upware: Repositioned as Comcast Business Cloud Solutions. an online marketplace for business-class applications.

Continue to page 2 to see the cloud services brokerage (CSB) list, companies 11 to 20.

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