New Intronis GM Drives Barracuda’s MSP-focused Business
Babineau is very familiar with the Intronis business. In fact, he led the integration team when Barracuda acquired Intronis in September 2015, working closely with Channel Chief Neal Bradbury to maintain a keen focus on MSP support throughout the M&A process.
Intronis MSP Solutions by Barracuda has been a growth business since the M&A deal. Barracuda CEO BJ Jenkins says the Intronis business should grow about 25 percent in 2016, and the business has been meeting Barracuda’s overall objectives.
Intronis Storage and Security Services
But what’s next for Intronis and its MSP partner base? Babineau offers clues in a recent blog post.
“Our MSP strategy remains the same, and we must continue our focus,” he wrote. “We will still expand products, integrate ECHOplatform with Barracuda’s central management solutions and grow internationally.”
Indeed, during recent earnings calls CEO Jenkins has told Wall Street that Barracuda will replicate the MSP go-to-market model from the storage/data protection market into the security market. It sounds like the security offerings will involve subscription services promoted by MSPs into the SMB market.
In a blog post, Jenkins pointed to three recent milestones on the journey:
- March 16, 2016 – Intronis MSP Solutions by Barracuda expands its offerings to include a subscription-based hardware solution, Barracuda Backup – Intronis MSP Edition
- April 18, 2016 – Intronis MSP Solutions by Barracuda is now operational in the UK
- May 4, 2016 – Intronis MSP Solutions begins offering Barracuda Essentials for Office 365, a suite of cloud services that combines email security, archiving, and backup in a single solution, to MSPs.
Amid that progress, Intronis still faces plenty of competition from a range of BDR (backup and disaster recovery) and security vendors that successfully target the MSP sector.