Memo to European Tech Companies: Coming to North America?
It’s opposite day: Here at ChannelE2E, we often explore how U.S. technology companies expand into Europe, the Middle East, Africa, Asia, Australia and more. But what about the flip-side conversation: How can Europe’s emerging market software companies, in particular, most effectively expand into North America?
Temprano Techvestors, founded by AVG Technologies veteran Luke Walling, believes it has the answer. The company basically wants to serve as the North American headquarters for technology-focused emerging market companies from Europe.
The company’s services includes development of an overall North America business strategy, along with associated websites, sales teams, technical support and implementation resources. The Temprano staff, about a dozen people or so, then executes the strategy.
Temprano’s services remove “the risks and hassles of dealing with U.S. income, sales, and employment-related taxation, establishing a physical location and entity, and avoiding the costs of staffing and sourcing the right talent. The company also is actively building a strong value-added reseller program as a key route to market for its partners, leveraging its extensive IT channel experience.”
Temprano expects to work on an exclusive basis with up to five partnerships (maximum) during its first 18 to 24 months. During a phone briefing with ChannelE2E, Walling said the march toward initial deals is shaping up well. In response, the company expects to create up to 75 local jobs during the next three years in North Carolina.
I certainly see a need for Temprano’s services. But we’ll be watching to see if Temprano truly can become a virtual extension of European technology companies here in North America.