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Marketing

How Much Small Businesses Spend on Digital Marketing Budgets

Nearly half of small businesses budget and spend less than $10,000 annually on digital marketing, Clutch research reveals. Content marketing across blogs, white papers, videos & more is a big challenge. Here’s how SMBs can prioritize those efforts.

How Sales and Marketing Integration Can Drive B2B Growth Strategy

If you’re looking for a growth burst, think about implementing these key features for success across sales, marketing, communications and more, according to Channel Maven Consulting.

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More SMBs Moving Toward Automated Marketing: Report

Marketing automation is the next big thing for small and medium-size businesses (SMBs), an ActiveCampaign report suggests.

6 Proven Tactics that Drive Demand for Channel Partners

Want to help your Channel Partners create, execute, and reap the benefits of a social media strategy? Channel Maven highlights these six tips.

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Paessler AG Network Monitoring: Now An Amazon AWS Cloud Service

Paessler AG launches Amazon AWS cloud-based network monitoring service for IT administrators and MSPs. Is it a higher-end alternative to Auvik Networks?

Presidio Security Business Accelerates in 4Q 2017, But Topline Revenue Dips

Presidio (a Cisco, Dell EMC & VMware partner) gains security & cloud momentum, but Q4 2017 topline revenues were a bit soft amid software market shift.

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Emails Don’t Sell…

Many small businesses believe you can use nurturing emails alone to gain access to new prospects. That’s just not how it works. Kendra Lee explains why.

Cold Calling Is Not Dead

Don’t bother with calling. Nobody picks up their phone anyway. Or do they? In an era when pundits think Cold Calling is Dead, Kendra Lee explains otherwise.

Dispatches From Mexico City: Building Brand Loyalty

The importance of trust is immeasurable for MSPs because you deal with clients’ data. It’s about personal trust — and brand trust. Ty Trumbull explains.

How to Gain More Reach for Your Channel Partner Blog

How to build channel partner-friendly blogs that engage and inform VARs, MSPs & CSPs. Channel Maven Consulting’s Heather K. Margolis explains.