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Marketing

Avaya Explores Potential Company Sale (Again)

Avaya hires JP Morgan to explore “strategic alternatives,” CEO Jim Chirico says. Translation: Avaya (AVYA) is for sale. Private equity firms may be bidding, reports say.

Private Equity Acquires IBM Marketing Software Business

IBM sells its marketing and commerce software platforms to Centerbridge Partners, a private equity firm. IBM CEO Ginni Rometty continues to sell off aging assets.

Accenture Acquires Digital Marketing Agency Storm Digital

Accenture acquires Storm Digital, a digital marketing agency that will tuck into the fast-growing Accenture Interactive business.

How MSPs Can Create Contagious Sales and Marketing Content

As the glut of content grows, the challenge of developing content that stands out also grows. Here’s how MSPs can pull together the right messaging.

How Crap Content Destroys B2B Marketing

For the third consecutive year, B2B marketing content underwhelms business consumers — most say vendors give them too much material and useless content. Forrester Research explains.

Three IT Consulting Firms Acquire Three Digital Agencies

Technology consulting firms Accenture, Perficient & Tata Consulting Services (TCS) each acquire digital agencies as IT, marketing, branding & advertising increasingly converge.

Google Search Restricts Third-Party Tech Support Ads

Google begins restricting IT service provider, help desk and tech support ads globally. Search giant preps verification program for third-party tech support.

Accenture Launches Google Cloud Platform Business Group

The Accenture Google Cloud Business Group (AGBG) will migrate and manage customer workloads to the search giant’s cloud platform. Key focus areas include SAP applications, analytics and machine learning.

measure-success

6 KPIs and Metrics for B2B Marketers

Chief marketing officers (CMOs) and their team members can use these six categories of metrics to measure and analyze B2B marketing program performance, Forrester Research says.

Dimension Data Acquires SAP Partner E2Y for Omni-Channel Expertise

Dimension Data acquires majority stake in e2y — an SAP Customer Experience Software (aka Hybris) focused on omni-channel communications.