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6 KPIs and Metrics for B2B Marketers

Chief marketing officers (CMOs) and their team members can use these six categories of metrics to measure and analyze B2B marketing program performance, Forrester Research says.

Dimension Data Acquires SAP Partner E2Y for Omni-Channel Expertise

Dimension Data acquires majority stake in e2y — an SAP Customer Experience Software (aka Hybris) focused on omni-channel communications.

How to Succeed with Bots and Virtual Assistants in B2B Marketing and Sales

Treat your chat bots and virtual assistants like employees. Here’s how to take the time to train your AI (artificial intelligence) systems to delight your customers.

How Much Small Businesses Spend on Digital Marketing Budgets

Nearly half of small businesses budget and spend less than $10,000 annually on digital marketing, Clutch research reveals. Content marketing across blogs, white papers, videos & more is a big challenge. Here’s how SMBs can prioritize those efforts.

How Sales and Marketing Integration Can Drive B2B Growth Strategy

If you’re looking for a growth burst, think about implementing these key features for success across sales, marketing, communications and more, according to Channel Maven Consulting.

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More SMBs Moving Toward Automated Marketing: Report

Marketing automation is the next big thing for small and medium-size businesses (SMBs), an ActiveCampaign report suggests.

6 Proven Tactics that Drive Demand for Channel Partners

Want to help your Channel Partners create, execute, and reap the benefits of a social media strategy? Channel Maven highlights these six tips.

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Paessler AG Network Monitoring: Now An Amazon AWS Cloud Service

Paessler AG launches Amazon AWS cloud-based network monitoring service for IT administrators and MSPs. Is it a higher-end alternative to Auvik Networks?

Presidio Security Business Accelerates in 4Q 2017, But Topline Revenue Dips

Presidio (a Cisco, Dell EMC & VMware partner) gains security & cloud momentum, but Q4 2017 topline revenues were a bit soft amid software market shift.

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Emails Don’t Sell…

Many small businesses believe you can use nurturing emails alone to gain access to new prospects. That’s just not how it works. Kendra Lee explains why.