Marketing Archives - ChannelE2E

Prepare Now For Successful 2022 Channel Sales Planning

Here are the five things you should do in Q4 to ensure that you are ready to successfully begin building your 2022 channel sales plan.

Selling isn’t really about making the numbers; it is about maximizing what you can do for your customers to help them grow and thrive.

To combat the Great Resignation we need to focus on how we create work and workplaces that engage & retain the right people.

Customers are constantly qualifying sales people. David Brock explains why it’s critical to earn the right to continue being considered.

Are you falling for one of these 5 sales myths? Kendra Lee’s advice helps dispel preconceived notions and unlock new opportunities.

Forrester’s Channel Marketing: Planning Assumptions 2022 identifies five key trends driving the priorities of channel marketing leaders.

Sales people and customers waste huge amounts of time and resources on deals that are not and may have never been “real.”

Beyond ICPs and personas, David Brock examines a number of other dimensions used when identifying customers that might have a need to buy.

When you insert cold calling into lead generation campaigns, all the cold calls are warm calls, making prospecting easier.

Qualifying is not an event that is ever entirely complete. It is an ongoing part of building a lasting relationship with the customer.