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Marketing

Three IT Consulting Firms Acquire Three Digital Agencies

Technology consulting firms Accenture, Perficient & Tata Consulting Services (TCS) each acquire digital agencies as IT, marketing, branding & advertising increasingly converge.

Google Search Restricts Third-Party Tech Support Ads

Google begins restricting IT service provider, help desk and tech support ads globally. Search giant preps verification program for third-party tech support.

Accenture Launches Google Cloud Platform Business Group

The Accenture Google Cloud Business Group (AGBG) will migrate and manage customer workloads to the search giant’s cloud platform. Key focus areas include SAP applications, analytics and machine learning.

measure-success

6 KPIs and Metrics for B2B Marketers

Chief marketing officers (CMOs) and their team members can use these six categories of metrics to measure and analyze B2B marketing program performance, Forrester Research says.

Dimension Data Acquires SAP Partner E2Y for Omni-Channel Expertise

Dimension Data acquires majority stake in e2y — an SAP Customer Experience Software (aka Hybris) focused on omni-channel communications.

How to Succeed with Bots and Virtual Assistants in B2B Marketing and Sales

Treat your chat bots and virtual assistants like employees. Here’s how to take the time to train your AI (artificial intelligence) systems to delight your customers.

How Much Small Businesses Spend on Digital Marketing Budgets

Nearly half of small businesses budget and spend less than $10,000 annually on digital marketing, Clutch research reveals. Content marketing across blogs, white papers, videos & more is a big challenge. Here’s how SMBs can prioritize those efforts.

How Sales and Marketing Integration Can Drive B2B Growth Strategy

If you’re looking for a growth burst, think about implementing these key features for success across sales, marketing, communications and more, according to Channel Maven Consulting.

cloud email

More SMBs Moving Toward Automated Marketing: Report

Marketing automation is the next big thing for small and medium-size businesses (SMBs), an ActiveCampaign report suggests.

6 Proven Tactics that Drive Demand for Channel Partners

Want to help your Channel Partners create, execute, and reap the benefits of a social media strategy? Channel Maven highlights these six tips.