How to Get More Sales With Less Effort
Getting great sales results without stressing starts with a steady base and commitment to building your sales strategy from there.
Your Customers Aren’t Buying Your Product. So Why Keep Selling It?
Understanding customers’ needs and business objectives, not your own need to sell a product, can help salespeople create value.
Do Sales Discovery Questions Work?
The “discovery” stage of the buying and selling processes are incredibly important. But do current methods really work?
Getting Rid of the “Value Proposition”
The concept of “value proposition” should be replaced with “value co-creation.” Partners in Excellence’s David Brock explains.
How to Improve Your Sales Organization During COVID-19
Can your sales organization use this time to better itself? Forrester Research’s Mike Pregler shows you how.
SAP Acquires Cloud Marketing and Engagment Platform Emarsys
SAP acquires customer engagement platform Emarsys to enable personalized interactions across e-mail, mobile, social, SMS and the web.
5 Marketing Lessons Learned During the COVID-19 Crisis
How can you adapt your marketing strategy to meet customer needs in a COVID-19 era? Avanade’s CMO Stella Goulet explains.