6 KPIs and Metrics for B2B Marketers
Chief marketing officers (CMOs) and their team members can use these six categories of metrics to measure and analyze B2B marketing program performance, Forrester Research says.
How to Succeed with Bots and Virtual Assistants in B2B Marketing and Sales
Treat your chat bots and virtual assistants like employees. Here’s how to take the time to train your AI (artificial intelligence) systems to delight your customers.
How Much Small Businesses Spend on Digital Marketing Budgets
Nearly half of small businesses budget and spend less than $10,000 annually on digital marketing, Clutch research reveals. Content marketing across blogs, white papers, videos & more is a big challenge. Here’s how SMBs can prioritize those efforts.
How Sales and Marketing Integration Can Drive B2B Growth Strategy
If you’re looking for a growth burst, think about implementing these key features for success across sales, marketing, communications and more, according to Channel Maven Consulting.
More SMBs Moving Toward Automated Marketing: Report
Marketing automation is the next big thing for small and medium-size businesses (SMBs), an ActiveCampaign report suggests.
Paessler AG Network Monitoring: Now An Amazon AWS Cloud Service
Paessler AG launches Amazon AWS cloud-based network monitoring service for IT administrators and MSPs. Is it a higher-end alternative to Auvik Networks?
Presidio Security Business Accelerates in 4Q 2017, But Topline Revenue Dips
Presidio (a Cisco, Dell EMC & VMware partner) gains security & cloud momentum, but Q4 2017 topline revenues were a bit soft amid software market shift.