Posts by Liongard

Journey Walk Feet Legs

Knowing Your Buyer Journey is the Key to Closing More Business

Make your MSP stand out with a marketing plan that covers the bases of the customer buying journey from prospect through post-sale.

MSP Marketing Series: Product Marketing 101

Product marketing can help differentiate your MSP from competing MSPs, while helping to engage IT services customers, Liongard explains.

MSP Marketing Series: Content Marketing 101

Here’s how MSPs can leverage content marketing across the buyer journey, from prospect to post-sale, according to Liongard.

Microsoft 365 Security Best Practices for MSPs

Here are six basic Microsoft 365 cloud application security issues that MSPs need to mitigate, according to Liongard Engineer Scott Davis.

Market Your MSP: Top Tips and Best Practices for Managed Services Providers

MSPs can take these nine marketing steps to generate leads & convert those leads into managed services sales, according to Liongard.

How to Build a Strong Security Foundation at Your MSP

What if MSPs could predict the paths an attacker will take — before cyberattacks occur? To do so, leverage the right data, visibility & automation tools.

Cybersecurity in the New “Work From Anywhere” Office Environment

Here’s how MSPs can protect business customers regardless of their physical or virtual locations, according to Liongard CEO Joe Alapat.

Market Your MSP: Channel Marketing Tips and Best Practices

Need help with digital marketing? Smart MSPs reach out to channel and distribution partners for help. Liongard offers some marketing tips to get you started.

Customer People

Ask an Expert: How MSPs Can Retain and Win Back Customers

At some point, every managed service provider (MSP) will lose a customer. Here’s how you can retain plus win back your highest-margin customers.

Market Your MSP: Social Media Marketing Tips and Best Practices

Social media marketing can transform MSP followers into managed IT services customers & monthly recurring revenue (MRR), Liongard says.