Posts by Forrester Research

Why Automation May Not Mean Workforce Reductions

There are many reasons to be skeptical about claims of massive job losses due to automation and AI. Andrew Bartels explains.

Three Ways to Close the Sales Talent Divide

Here’s how to prevent resignations that may stall end-of-year performance or create a deficit in the New Year.

Lightbulb Idea Innovation

What You Can Learn From Amazon’s Approach to Innovation

Business and tech leaders can learn from and embrace elements of Amazon’s approach to fundamentally rethink their approach to innovation.

Prepare Now For Successful 2022 Channel Sales Planning

Here are the five things you should do in Q4 to ensure that you are ready to successfully begin building your 2022 channel sales plan.

CISOs and the Next Era of Security Visibility: Observability

Observability combines logs, metrics, and traces — three key aspects of understanding a complex system. CISOs should take note.

Channel Marketers Must Prioritize Customer And Partner Value in 2022

Forrester’s Channel Marketing: Planning Assumptions 2022 identifies five key trends driving the priorities of channel marketing leaders.

Application Security Market: 3 Fast-Growth Partner Opportunities

Forrester’s Application Security Solutions Forecast found channel opportunities within these three application security submarkets.

Why Sales Careers Aren’t Attractive To Recent College Grads

To recruit talent and show how rewarding a career in sales can be, sales leaders need to do more to dismantle outdated and tired perceptions.

FAQ About Extended Detection And Response

Forrester Research analyst Allie Mellen answers the most common questions about extended detection and response (XDR) technology.

Your Buyer Is A Group, Not A Person. What Are You Doing About It?

If you haven’t already done so, it’s imperative that your organization become buying group-aware and opportunity-centric.