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5 Channel Partner & MSP News Updates for 26 April 2023

Coffee beans and Hot Cofee cup with latte art on wooden background. side view with copy space for your text

Coffee beans and Hot Cofee cup with latte art on wooden background. side view with copy space for your text

It's Tuesday night. Or is it Wednesday morning?  Too many flights and time zone changes for this blogger this week with the Kaseya conference, RSA, and everything else going on in the MSP market. Here are five technology news updates, insights, chatter, and plenty more to start your day, or maybe to wind up your day on April 26, 2023.

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  • Who We Serve: Content for managed services providers (MSPs), IT service providers (ITSPs), cybersecurity consultants, technology solutions providers (TSPs), systems integrators, VARs, independent software vendors (ISVs), distributors and any other partner acronym that further energizes our already stellar SEO.
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  • Reaching me: Send news, tips and rumors to [email protected].

Today’s Technology and MSP Partner Program News

  1. MSPs love Facebook?: Unified PSA/RMM platform Syncro’s new survey of 603 MSPs in the US and Canada shows that 57% of MSPs rely on videos and 54% rely on podcasts. Facebook ranked as the top social platform among MSPs surveyed (60%), followed by Linkedin (57%), and Reddit (51%).
  2. A digital assistant's namesake confirmed: Kaseya’s smart assistant, Cooper, which advises MSPs on how to use the IT Complete platform, is named for CEO Fred Voccola’s dog. Voccola confirmed the story behind the name during his keynote address, and also assured the audience that Cooper was nothing like the Microsoft assistant, Clippy. 
  3. Time for a retirement party: Donna Grothjan, VP of Worldwide Channel for HPE Aruba Networking, is retiring after more than 30 years of supporting the channel. She spent the past seven years at the helm of Aruba’s worldwide channel program, and leaves a legacy of ‘partner first, partner last,’ the company said. 
  4. What's next for ConnectWise?: ConnectWise’s potential sale to Bain Capital seems to be off for the moment, according to a report citing unnamed sources. Another potential buyer has not been named, and the report says it’s possible that Thoma Bravo may hold onto the company and move it to a different fund, enabling an exit for existing investors.
  5. Secure data lake tech: SentinelOne has released the Singularity Security DataLake, a cloud-native platform that provides organizations with insights into data across their security ecosystems. The company announced the Singularity Security DataLake at the 2023 RSA Conference this week.

C. Technology Conferences for MSPs, IT Channel Partners and More

Jessica C. Davis

Jessica C. Davis is Editorial Director of CyberRisk Alliance’s channel brands — MSSP Alert and ChannelE2E. She also oversees content and programming for the MSSP Alert Live event. She has spent a career as a journalist covering the business of technology including chips, software, the cloud, AI, and cybersecurity. She previously served as Editor in Chief of Channel Insider and later of MSP Mentor where she was one of the first editors to oversee the creation and vision of the MSP 501 list.

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